You’ve just delivered a terrific talk to an audience full of potential buyers of your book, online course, coaching or corporate training. As always, you’ve given them important takeaways and to-dos. You’ve also given them a few different giveaways to collect their email addresses — the deck from the presentation or a complimentary ebook or maybe even a small gift to keep your thought leadership at the front of their minds. This is what they tell you as they line up to share a comment or hand you a business card:
“I loved your presentation! Your advice is just what I need to improve….”
Those words validate everything you’ve been working on. Your expertise solves their problems. Your presentation is so energetic and well-rehearsed that your audience fights for your attention afterwards to connect with you. Cards are exchanged, future conversations are implied and you leave feeling as if you truly made a difference.
But, what is your audience thinking that they’re not sharing with you?
“How am I going to remember all of that information? I don’t have the time to process it and I’ll probably forget it all by next week. I wish there was some easy way to be reminded about what was specifically relevant to me at the time that I really need it.”
Your audience is too busy to re-read the notes they took during your talk and even though they may have the best intentions to read your ebook, the chances are that they won’t have the time.
During the talk, you are the coach
While your audience sits in the room and listens to your presentation, you are their coach.
You walk them through your solutions to their challenges. You bring up cases and stories so that they see that you truly understand their struggles. You explain how your advice can transform those struggles into successes. The energy in the room is positive, enthusiastic and relieved.
When your presentation ends, everyone reaches for their smartphone.
That’s where your coaching can continue — on the screen that they look at hundreds of times a day. You’ve already done the hard part; you’ve designed a process that solves a problem. Now, take that process, and put it at the fingertips of your audience — with a mobile app.
After your talk, your unique app on their smartphone becomes the coach
Tell your audience when they check their texts/email to take a quick stop at the Apple Store and download a platform where they can access your unique app for this talk. Instead of having to take notes while you speak or figuring out how to convert the information from your slides into an actionable system, they can just download the app and put your advice into action that afternoon!
Benefits for your audience
- Overcome the limitations of Powerpoint slides
Emailing your powerpoint slides is not enough for your attendees to actually use your advice. They need to be able to choose the areas that pertain to their situation and then schedule reminders. With an app, they can swipe through the many areas of your system to autonomously plan what they will do and when they will do it.
- Reinforce the key takeaways from your talk
It’s one thing to list the key takeaways from your presentation on a slide. It’s another to make them available on their smartphones. Now, your material is easily accessible to your audience at any time, whenever they need it.
- Let your audience customize your advice to suit their specific needs
You make it clear that everyone will have to tweak your advice to make it work for their individual situation. With an app, they can choose — with a quick swipe to the right — the steps that have the most value to them, increasing their engagement with the advice by personalizing everything.
- Autonomy, meaning, mastery — the three pillars of sustainable behavioral change.
By giving your attendees a simple mobile solution to remembering your advice, while allowing them to choose the most appropriate path for their needs and watching themselves improve, you are helping them create meaningful, sustainable behavioral change.
Benefits for you
- Connect directly with your entire audience
Everyone who downloads your app can now receive push notifications on their phone with any of your additional content. Send them a video clip from your talks on other subjects. Invite them to events. Offer them special promotions on your book, course, coaching or training.
- Demonstrate the impact of your book, course, coaching or training
As your users engage with your content, their progress is tracked and the impact of your advice is validated. Use that data when you are talking to publishers who want to know why your next book will be popular or when potential clients are evaluating your courses, coaching or training. The data demonstrates that implementing your advice leads to the solutions to their problems. You will have metrics to prove that your solutions work.
- Create buzz for an upcoming launch of a book, course or training
Give your audience a peek into the content of your upcoming book or a new training workshop you are about to unveil. Add a few of your topics in detail while broadly giving an overview of others to get your audience excited about an upcoming offer.
- Learn what your audience cares about most
Everytime a user clicks on a topic or a step, the app collects usage data. You will learn which topics are most popular and what advice is acted on most often. As you learn from your users, you will have a better understanding about the subjects they care about most. That data informs your next project to ensure its popularity.
4 Steps to create an app from your presentation (in less than a week)
- OUTLINE your presentation as if one of your attendees were summarizing what they learned to a friend about what they need to do to put your advice into action Start with writing the 3-10 main topics of your presentation. For each main topic, write the list of actions that a person following your advice needs to do. If you have more than 1 action per topic, group your actions by sub-headings.
Example: Increasing your Productivity with Trello Boards
Main topics – Your Productivity Goals, Basic Productivity Tools, Online Tools, Intro to Trello, Optimizing Trello Boards, Sharing with Your Team, Monthly Maintenance of Your Boards
Your Productivity Goals: Actions — 1) Audit last month’s calendar, 2) Audit last months’ To-Do list 3) write down 5 weakness areas, 4)For each weakness area, write 3 goals for the next month, 5)For each goal, select a performance metric, 6)share your goals with your team for feedback, 7)review and edit as necessary
Sub-headings — Review (1, 2), Research and Plan (3, 4, 5), Collaborate and Finalize (6,7)
2. FILL IN the AdviceCoach template with your Main Topics, Action Steps and Sub-headings.
3. UPLOAD your bio photo, cover art for your app (ie. book cover, first slide etc.) and an introductory video where you greet your audience and give them an overview of the app.
4. UPLOAD media — Required: up to 24 photographs per Main Topic that your audience will use as visual motivational triggers to engage with your content. Optional: videos that demonstrate your content, if appropriate.
In hours, your AdviceCoach app will launch.
With an interactive app as a giveaway, speaking gigs will be much more than PR for your thought leadership; your presentations will become digital coaches on the smartphones of your audience when they need your advice 24/7/365. In minutes after your presentation, you will be planting the seeds that will lead to a long-term relationship with the people who rely on you to solve their problems and help them achieve their goals.